The quotation process as an example: Using a CPQ configurator to maximize the benefits of integrated product creation
To see just how relevant end-to-end processes are to your business success, let’s look at the interface between product development and sales at a machine tool company. Like many machine and plant engineering firms, the company in our example relies on a modular concept.
To stay on top of a variant-rich product portfolio and the complexities of the product creation process, our manufacturer leverages the 3DEXPERIENCE platform with SAP integration. For sales purposes, the company uses a configure, price, quote configurator (CPQ) which is connected to the development process via an integration solution.
Managing the quotation process in a variant-rich production context
The manufacturer relies on 3DEXPERIENCE to plan and configure the relevant machine tools and their variants and map them as virtual, end-to-end product specifications.
Via the integration, the configuration scope and all technical configuration parameters for each specific case are automatically transmitted to the CPQ configurator and supplemented with purchase options and price quotations.
When a customer requests a concrete offer, the sales team starts developing a production concept and calculating prices. Since their application is fully connected with the development process, they know they have all currently applicable variants, options and configuration rules at their disposal
This means that the sales unit is able to configure machine tools that match the customer’s requirements perfectly in terms of their predefined configuration and variant selection. Client-specific developments are only necessary where no other option is available.
Convincing prices, compelling visualizations, and impactful results
Thanks to their close connectivity with the development process, the sales team’s calculations are highly reliable. Sales can quote a competitive price and be certain that the margin is appropriate to the product development effort.
Additionally, integrated product creation lets the sales reps use a virtual twin to offer the client a realistic demonstration of the configuration’s capabilities.
Once the machine tool manufacturer receives the order, the subsequent handover to production follows the same, efficient end-to-end procedure:
The SPQ configurator transmits the selected product variant to the 3DEXPERIENCE platform. The derived product configuration can be transferred directly to the ERP system as a bill of materials (BoM). If and when an additional, customer-specific development is needed, the automatically generated BoM can be supplemented by order-specific custom design requirements.